Tips for learning about Buyers Personas and Content Marketing
Get started with buyer personas and content marketing. We share some initial reading materials popular in our training series.
Category Archives: CPD
Get your tickets for PRFest 2017
PRFest, a practical based CPD conference, is coming back to Edinburgh on 15 – 16 June 2017. This event has been designed by communications practitioners for fellow practitioners. It is based on a model of workshops, discussion and implementation. The festival was set up in 2016 by CIPR communicator colleague Laura Sutherland to encourage people to… Read More »
CPD – the key to your future career
Continuing professional development is vital for professionals wanting to keep your skills up-to-date and can help improve your job satisfaction levels. It can add to your creativity through learning about different approaches, help find alternative solutions to challenges, and make greater use of research and data in your work. There are a variety of ways you can plan… Read More »
PR in 2015
The CIPR has published its #PR2015 Guide exploring trends and issues affecting public relations in this year. It invited senior practitioners to produce contributions for the book on challenges, predictions and learnings which could help the profession and organisations they work with in 2015. On page 23 and 24 Abha Thakor, together with colleagues from the… Read More »