Tips for learning about Buyers Personas and Content Marketing
Get started with buyer personas and content marketing. We share some initial reading materials popular in our training series.
Category Archives: Digital communications
Training and tools needed for genuine digital citizenship
How can we improve society and help our organisations be part of global collaborative projects? Be an active digital citizen Share tools which are responsible and ethical Encourage learning of digital skills with your friends, colleagues and through open source projects Promote improved understanding of digital issues Be innovative collaboratively Mia MacMeekin’s infographic at An… Read More »
Have you checked your Flickr access?
Flickr, which describes itself as the ‘largest photographer-focused community’ platform has had a number of changes in recent months including to its pro account, stronger log-in password requirements, and ending its link with BT and Yahoo email requirement.
Images don’t optimise themselves!
Take your pictures for a workout, writes Abha Thakor. Get your images into shape, it really does matter. Unless you have installed an automated plugin or added a script, the likelihood is that image created for printed media or similar formats is unlikely to be optimised ready for the web or social media.
Stop auto play website videos
Website auto play videos can affect the user experience negatively. Some tips on how to switch off the settings to improve accessibility.
Discover why people flock to WordCamps
WordCamps – is this where they play Scrabble, or perhaps word bingo? Is it a spelling bee or literacy improvement event? To experience a WordCamp, and the WordPress community which populates these global events, is to experience the essence of shared learning, informal knowledge exchange, and opportunities for both professional and personal development. WordCampers may… Read More »
‘My PRstack 2’ book – a guide to using digital tools
By Abha Thakor Want to use more digital tools in communications, but don’t know where to start? The second #PRstack book helps improve public relations workflow and support practitioners’ professional development. The book features 48 guides to help public relations professionals add to their digital PR skills. It is available both as an e-book and… Read More »
The future of digital engagement
The future of digital engagement The future of public relations will include: an evolved form of broadcast media, communications professionals harnessing data, and the creation of experiences which can provide real life outcomes. This was the conclusion of a panel exploring how engagement will change in future years with the use and development of digital technologies.The event highlighted key points… Read More »
Impact of digital on public service ethos
Has public service ethos changed with the advance of technology, online services and the ‘Digital by Default’ agenda? This question lay at the heart of a local digital panel debate comprising senior central and local government representatives. The motion debated was: ‘This house believes that the ethos of public service will be destroyed by the… Read More »
PR in 2015
The CIPR has published its #PR2015 Guide exploring trends and issues affecting public relations in this year. It invited senior practitioners to produce contributions for the book on challenges, predictions and learnings which could help the profession and organisations they work with in 2015. On page 23 and 24 Abha Thakor, together with colleagues from the… Read More »