The CIPR has published its #PR2015 Guide exploring trends and issues affecting public relations in this year. It invited senior practitioners to produce contributions for the book on challenges, predictions and learnings which could help the profession and organisations they work with in 2015.
On page 23 and 24 Abha Thakor, together with colleagues from the CIPR Local Public Services group Lynda Fothergill and Robert Webb, writes about the changes and potential issues for councils, public health and devolved authorities.
The 28-page guide looks at the trends and issues affecting the business of public relations in 2015. This is the second year the Chartered Institute of Public Relations has produced such a guide, with the 2014 book receiving almost 20,000 views.
You can view the #PR2015 book on Slideshare at http://www.slideshare.net/CIPRPaul/pr2015
The Local Public Services Group is undertaking a series of research and evaluation projects aimed at sharing best practice and continuing professional development.